After trialling a couple of roles individually, we purchased a number of job listings and traffic drivers up front, to cover our recruitment needs for 2007. This turned out to be money well spent; of 8 roles advertised we have filled 2 of these via GAAPweb. One through the ‘usual channels’ of the job listing, and the second through GAAPweb’s recently launched CV database.
As a business we are always looking at ways of improving how we recruit, and also how we do this cost effectively. As more people are accessing the web for all of their needs, devising an online strategy seemed a logical step to try and attract staff, whilst keeping the costs down. The use of the traffic drivers on the site helped the number of views and applications significantly (average views per listing was 214, and average apply clicks 19.5) and also helped raise our employer brand. Having an online recruitment strategy gives the added benefit of advertising Marks and Spencer Money as a finance recruiter, directly engaging with this specific job seeking audience. Recruiting directly online also often speeded up the recruitment process which again results in a more cost effective campaign.
Ultimately, what we expected from advertising with GAAPweb was to reduce our cost per hire, increase our brand’s online exposure, and to believe we were working with market leaders who offer an excellent calibre of candidate as well as excellent service. I can say that this has been achieved, and I would recommend using GAAPweb for accounting and finance requirements.
Date: 30th January 2008