How big is GAAPweb's audience?

In March 2008 we had 80,996 unique users and 1,568,940 unique page impressions as audited by ABCe.

ABCe, is an industry owned, tri-partite, not-for-profit organisation that works with and for media owners, advertisers and media buyers.

So who is GAAPweb's audience?

The following data is collected from the NORAS report which is the UK’s largest piece of online recruitment research.

A typical GAAPwebber is:

• Is actively looking for a job (69%) or open to opportunities (26%)
• Seeking full time permanent work (80%) or contract/interim (56%)
• Social Grade ABC1 (93%)
• Has a degree or professional qualification (56%)
• Currently employed or studying (82%)
• Has 10+ years experience (69%)
• Works at management level (69%)
• Earns £53.2k (average)
• Thinks GAAPweb has a good selection of jobs (64%)
• Has visited GAAPweb before (72%)
• Has applied for a job online before (82%)

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